LONGi and Solar Solutions AG form global partnership to deliver back contact solar solutions under leading consumer brands

In July 2025, LONGi and Solar Solutions AG, an international marketing and procurement specialist in branded renewable energy products, have entered a long-term strategic cooperation agreement to scale the deployment of next-generation Back-Contact (BC) solar technology.  The cooperation will focus on integrating LONGi’s latest BC technology with the established brand power of Solar Solutions AG, which holds licenses for AEG, Electrolux, and Duracell in the renewable energy sector. The partnership aims at delivering high-performance solar modules tailored to residential, commercial, and industrial customers.

“This strategic cooperation allows us to bridge cutting-edge solar innovation with the emotional and practical value of global consumer brands,” said Bryan Göddert, Group CEO at Solar Solutions. “We are proud to partner with LONGi – a company with exceptional management and a forward-looking vision – as we bring this exciting technology to customers around the world.”

Proven market performance and global presence

Solar Solutions has sold over two million AEG-branded solar modules worldwide and reports a best-in-class product claim rate of just 0.003%. The company combines global branding expertise with rigorous quality control, sourcing, and marketing practices. Its international team operates across Germany, Switzerland, Sweden, Denmark, the UK, France, Georgia, Thailand, and China, offering full-spectrum market support.

Complementary roles in a joint go-to-market strategy

Under the agreement, LONGi will contribute core technological know-how and product development support, while Solar Solutions will oversee brand strategy, regional market adaptations, and distribution. The collaboration is grounded in a shared commitment to delivering reliable, accessible, and trusted solar solutions.

“This partnership aims to lead industry innovation and accelerate global sustainable energy development,” said Kevin Chen, President of Global Strategic Customer Department at LONGi DGBG.

Legacy brands aligned with clean energy innovation

The collaboration builds on the strong consumer recognition of globally trusted brands. Among them is the German heritage brand AEG, the Scandinavian Electrolux, known for clean design and sustainable living since the early 1900s, as well as Duracell, a provider of high-quality, reliable, and long-lasting energy products and solutions for the C&I and residential market.  

Advancing energy transformation through brand-led innovation

With the solar industry undergoing rapid technological and market shifts, the partnership between LONGi and Solar Solutions represents a strategic move to unite engineering excellence with brand recognition and customer trust. The two companies will also explore additional joint ventures and market expansion opportunities. As solar moves from technical adoption to mass-market integration, partnerships that combine product leadership with brand familiarity are becoming essential to deliver the next wave of energy solutions.